One of Conjecta's primary benefits is that it produces CFO-quality financial statements. A user enters her business assumptions and Conjecta spits out an Income Statement and a Balance Sheet. That's the good news. The bad news is that many of Conjecta's users don't know much about what these financial statements mean, how they're calculated, and what investors look for in the numbers.
To help our users get up the learning curve, I'm writing a series of posts on the Conjecta Blog to explain the key concepts. I'm starting with the Income Statement and have published the first few posts.
I'm not an accountant. I'm not even a financial person. I have, though, sat through enough finance meetings and investor reviews to know what's important and why, which is what I'm trying to convey in these posts.
So, for those interested, check out the Conjecta Blog.